History of the AIMS Society


Founded in 1968 as The Firemark Society (FMS), the American Insurance Marketing and Sales (AIMS) Society is an education-driven, national organization that provides training, information and networking services designed to increase the personal and agency sales production of property and casualty insurance agents.  AIMS was the first organization to honor property and casualty agents for sales excellence and to establish the industry's only sales-based insurance designation - Certified Professional Insurance Agent (CPIA).  

The designation isn't all we do. Our goal is to encourage professional development throughout a person's career, so we also offer a variety of education opportunities, events and programs through the membership side of our organization.  We truly believe that agents and insurance professionals can advance further and find greater satisfaction when they stay current and remain connected to the industry and changing market conditions.

The AIMS Society is also a member, national organization. Membership is open to any individual engaged in sales and marketing in the property and casualty insurance business. Completion of the CPIA designation requirements is not necessary to qualify for membership.




America's only Insurance Marketing and Sales Education Organization & Designation