It never fails; a couple decides to sell their home and a whirlwind of repairs ensue. That creaky step fixed, broken spout replaced and ding in the wall smoothed over. The home looks better than it has for decades—so some other family can enjoy it.

Why not get your agency ready for sale?

Not to actually sell it, but to make it the standout firm you know it can be.

Sellability, a company which analyzes businesses and what makes them worth more than others, has created 10 Things That Make Your Business More Valuable Than That of Your Peers. As I reviewed their list, it seemed many of their “home improvements” should be standard agency upgrades that need to be in place now, not as owners are headed out the door.

1.  Recurring Revenue—a loyal client base that allows you to weather rough patches. And enough in number that if one leaves, it isn’t catastrophic.

2.  Something Different—what do you do better than anyone else? If you don’t know, identify it. If you can’t identify it, it’s time to create it.

3.  Growth—an obvious necessity.

4.  Caché—are you held up as an example in the industry? Are people talking about what you do?

5.  Location—both the sales region covered as well as the physical location and atmosphere of your offices.

6.  Diversity—it matters, particularly to Millennials and younger.

7.  Predictability—do you have a sales process and an understanding of conversion rates and customer roadblocks? Do you have a process for uncovering that next customer?

8.  Clean Books—no explanation required.

9.  A defined perpetuation plan—who’s in charge tomorrow?

10. Happy customers—find out what they want…and deliver.

Don’t wait for a sale pending sign. Make the changes that not only make your agency more valuable, but more enjoyable for you—today.