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Grow Your Creative Muscle

Posted By Donna M. Gray, Friday, July 26, 2019

Grow Your Creative Muscle

When we hear about creativity, it's almost always related to the liberal arts. Artists, musicians, writers, and dancers are bestowed with a creative gift, while the rest of us watch from the bleachers.

We often fail to consider how much true creativity is necessary for daily life, including the workplace. Innovation, imagination, inventiveness, and resourcefulness are all parts of a creative mind. No matter what your job, creativity can give you the spark you need to solve a tough problem, work with difficult people and impress your boss.

Creativity is like a muscle in your brain. The more you work on it, the stronger it gets. Even if you don't consider yourself a creative person, don't give up! Check out these 4 steps to help you become more creative.

  1. Try something new. Whether it's visiting new museums, trying out yoga, or just watching a genre on Netflix that you usually wouldn't, expanding your horizons can help you break through your creativity barriers.

  2. Play. Make time for your inner child. Children have incredible imaginations, and reminding yourself of what that was like can be a good step toward opening up your creativity. Try putting together a challenging Lego set or hosting a fun game night.

  3. Ask questions. Even if you feel like you already know the answers, take the time to ask more questions. Curiosity can help discover new things that allow our brains to make new creative connections.

  4. Be wrong. Don't let the fear of making a mistake hinder your creativity. The world needs new ideas to solve complex problems. Don't hold back your creative instincts just because you aren't sure what others will think. In fact, mistakes can serve as a launching point for the right solution.


What are your tips for becoming more creative? Let us know what you think on Facebook.

Tags:  AIMS Society  CPIA designation  efficiency  email marketing  insurance marketing and sales  Leadership  Networking  productivity  Professional Development  Social Media  teamwork  thank your clients 

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How to Thank Your Clients During the Holidays

Posted By AIMS Society, Wednesday, December 20, 2017

How to Thank Your Clients During the Holidays

The holidays are here — and the new year is fast approaching. It's the perfect time to show your gratitude and say thank you to your loyal clients.

Saying thank you shows customers that you care — and making them the focus of your marketing efforts can help build your brands. Beyond giving every single one of your clients their own gift, there are a few simple ways you can show appreciation:

  • Give a social shout out! Our friends at Aartrijk made personalized videos for each of their clients with a quick clip showing their thanks. You can even shoot them on your iPhone and use free video editing software to add a little holiday cheer.
  • Feature the stories of your customers. Instead of making the emphasis on you, turn it around and shine the spotlight on your clients. Share stories, testimonials, successes and results to elevate customer loyalty and personalization.
  • Go old school and send a holiday card. Depending on how many clients you have, it may be worth it to send cards in the mail. It shows you've taken the time in a heavily digital world to say thanks in a much more personal way. (P.S. Handwritten is even better!)
  • Have a holiday open house. Pick a day to invite everyone to the office. Get a few appetizer trays or host a giveaway to get people in the door. It's a great way to focus on face-to-face interaction and relationship building.

The biggest theme here? Get personalized and be sincere. It doesn't have to be over the top. Just a simple "thank you" will do the trick.

What are some ways you're thanking clients this year?

Tags:  AIMS Society  business value  Holidays  Networking  self-improvement  thank your clients 

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