Why You Should Incorporate 'Giving Back' into Your Marketing Strategy
You may see marketing through a financial lens, but have you considered taking a humanitarian approach?
Caused-based marketing and making charitable giving part of your strategic plan is a great way to support the local community, give back to those in need and build better relationships. Not only will you feel good for doing it, but being a socially conscious agency can help improve your marketing and sales efforts. (AIMS Society Quik Sales Tip No. 12, "Give More, Get More: The Sales Benefit of Philanthropy).
Not only will companies who support local organizations boost morale among employees, but they will attract more of today's customers. Studies show that consumers want to support organizations who give back, especially if it's to a cause they care about as well. When your agency is vocal about its values and shows that it's helping those in need, you'll make current customers more loyal and earn respect form new ones. Plus, you'll break yourself apart form the competition who may not be as charity-focused along the way.
When you connect with companies who share the same core beliefs, your reputation will elevate and you'll earn respect. People will know you're committed to social responsibility, and you can experience big rewards as a result.
Helping a nonprofit or charity with an event can often mean free marketing for your company. Whether it's on the posters around town, t-shirts handed out at the event or included in social media posts, your agency's name will get some exposure.
It doesn't have to be big: You can volunteer at the local children's hospital for an afternoon, host a canned food drive at the office or donate to a local nonprofit. At the end of the day giving back will simply make you feel good — and you will likely see more sales as a result.