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Bugging your Customers - A Great Way to Reach Out This Summer

Posted By AIMS Society, Friday, June 23, 2017

Part of being a great insurance agent is looking at all aspects of risk faced by your clients and sharing ways that they can protect themselves, even if it doesn't immediately translate to a policy sale for you. The point is to become a valued resource that your customers can't imagine being without.

One of the biggest risks of summer is pests; and people are always interested in finding new ways to stay bite-free. Below is some basic information you can simply cut and paste into an informational email. By doing this, you add another point of contact and another reminder of your value.

Sample Email Copy

Buzz Off—Tips for Staying Bite-Free This Summer

As insurance agents, we see all types of risk, big and small. With the arrival of summer, there's one risk that can quickly turn from just a nuisance into a real health issue—bugs and their bites.

Mosquito-borne illnesses include Zika, West Nile virus, dengue fever and Chikungunya.

  • Zika symptoms include fever, rash, headache, joint pain, conjunctivitis (red eyes) and muscle pain.
  • With West Nile, there are no symptoms in most people (70%-80%). However, about one person in five will develop a fever as well as a headache, fatigue, body aches, joint pains, vomiting, diarrhea or rash. Fatigue and weakness can last for weeks or months. Unfortunately, a small percentage of people, particularly those over age 60 or with medical conditions such as cancer, diabetes, hypertension or kidney disease, are at risk for more serious symptoms. In these cases, recovery can take several weeks or months, with some neurological issues remaining permanently.
  • The obvious goal with all mosquito-borne illnesses is to avoid bites in the first place; unfortunately, citronella candles and sonic repellents don't work as well as advertised.
  • Instead, look for pesticides containing DEET and lemon eucalyptus. Spray them around your yard, particularly before gatherings.
  • Also, it's important to regularly empty any standing water on your property and cover or turn over anything that could retain water, such as tires, buckets or empty planters.

Experts predict that 2017 will be a "particularly bad year" for Lyme disease, which is caused by deer tick bites. It's now the fastest-growing vector-borne disease in America.

  • Symptoms include fever, headache, exhaustion, swollen lymph nodes, and muscle and join aches. Although considered a tell-tale sign, only half of Lyme disease cases present with a bull's-eye-shaped rash. Making diagnosis even more complicated, blood tests show a false negative 25%-50% of the time.
  • Left untreated, Lyme disease can become a serious health problem with chronic shooting pain and swelling, heart trouble, shortness of breath, and neurological issues.

To minimize chances of a tick bite:

  • Stay away from where they live—brush areas, tall grass and thick woods. Walk in the center of trails when hiking.
  • Use a repellent with 20% more of DEET, picaridin or IR3535. This EPA tool can help you pick the best one for you.
  • Put the repellent on after sunscreen and spray on your clothes as well.
  • Cover baby carriers or strollers with netting.
  • Wear light-colored clothes and long sleeves and pants. Tuck pants into socks.
  • Protect your pets as well with a pest collar, sprays, powers or monthly topical.

 

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