Agents typically are strong salespeople, but customer and prospect marketing? Not so much. What should they do about that? What resources are available? What is working for smart agencies, such as niches? Listen to this action-packed podcast as Tampa-based agency principal Craig Most walks us through his thought-provoking marketing ideas. Video blogging and co-branded Smart Cars are just two ideas he outlines. Craig also serves as president of the American Insurance Marketing and Sales Society, or AIMS Society, providing agencies a wealth of shared marketing talent and ideas.
Click here to listen to the podcast.