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Take a fresh look at your insurance agency's education program

Posted By AIMS SOCIETY, Tuesday, August 28, 2018

I’ve pursued knowledge my whole life. I’m inquisitive. I enjoy learning … it seems natural to me. If you are NOT growing and learning, then you are sliding back the other way. I like to learn from my peers and from people who aspire to do things better or more efficiently. It’s a journey that’s never quite over.

I know I’m not the only one who feels this way, yet I find that so many in our industry believe they’re done learning once they have their insurance licenses. Why do they just grudgingly get the minimum continuing education required by the state?
For that matter, why do so many agency owners frown upon or avoid spending money for education? It is shortsighted to want your employees’ butts in their seats every possible working hour, every day, every week, every month, and not want to invest in their education.

Investing in professionalism, education

If an agency is not investing in the professionalism and education of their agents, they signal their stance on professional development, and become less relevant. They are doing a disservice to their staff and customers alike.

It’s time to take a fresh look at your agency’s education program — and if you don’t have one, get started. The Independent Insurance Agents & Brokers of America’s (IIABA) Best Practices agencies budget each year for education for their staff members. Here are a few ideas:

Click here to read the full article on Property Casulty 360.

Tags:  AIMS Society  Insurance Education  insurance marketing and sales  self-improvement 

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Bruce Thomas says...
Posted Tuesday, August 28, 2018
Excellent article. Hits all the right topics related to our need for lifelong learning. Favorite line: "It’s not just about getting your minimum CE credit." Kudos to Craig for a article.
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