Are You Doing Business Truthfully?
You value honesty and truthfulness in your personal life, but do you do the same in your professional one?
Truth in business is double-sided: There are the truths we tell and the truths we get told from others. When we don't speak the truth, however, we are often wasting time and energy in hiding it, making excuses and avoiding deeper connections.
Within the business world, the truth means putting customers first, making difficult decisions rationally and admitting your wrongs. It sets you apart from the competition, and you'll build better relationships with your clients along the way. Offering genuine conversations and experience adds a level of transparency to your brand other agencies may not offer.
In more systematic sense, some professionals follow the moment of truth concept. There's an opportunity to form an honest impression when:
- A customer is looking at a product.
- A customer purchases and uses the product.
- A customer provides feedback.
- When a customer is dealt a bad card like facing a big lawsuit or damaged property.
The way your agency responds to these moments says something. Putting their emotional needs ahead of your own will transform how your company responds — and ultimately how your company is seen. Long story short: Being authentic in your sales practices and marketing efforts will grow your business.
Make sure you're being consistent in your fundamental message and identity. Follow through with your words and deliver on your promises in a timely manner. One of the easiest ways to be truthful is through accountable communication: Be available in real time to answer questions, and don't be afraid to say, "I don't know. Let me find out, and I'll call you back."
So, our charge to you? Embrace the truth. Stay true to who you are and what you do. You'll enable your current potential clients to relate to you, help them understand what you offer and show how much you value genuine practices.
Consider Todd McKinnon's article, "3 Questions to Ask Yourself about Truth in Business." Are you doing business truthfully?