How to Thank Your Clients During the Holidays
The holidays are here — and the new year is fast approaching. It's the perfect time to show your gratitude and say thank you to your loyal clients.
Saying thank you shows customers that you care — and making them the focus of your marketing efforts can help build your brands. Beyond giving every single one of your clients their own gift, there are a few simple ways you can show appreciation:
- Give a social shout out! Our friends at Aartrijk made personalized videos for each of their clients with a quick clip showing their thanks. You can even shoot them on your iPhone and use free video editing software to add a little holiday cheer.
- Feature the stories of your customers. Instead of making the emphasis on you, turn it around and shine the spotlight on your clients. Share stories, testimonials, successes and results to elevate customer loyalty and personalization.
- Go old school and send a holiday card. Depending on how many clients you have, it may be worth it to send cards in the mail. It shows you've taken the time in a heavily digital world to say thanks in a much more personal way. (P.S. Handwritten is even better!)
- Have a holiday open house. Pick a day to invite everyone to the office. Get a few appetizer trays or host a giveaway to get people in the door. It's a great way to focus on face-to-face interaction and relationship building.
The biggest theme here? Get personalized and be sincere. It doesn't have to be over the top. Just a simple "thank you" will do the trick.
What are some ways you're thanking clients this year?