Creating A Social Web Policy for Your Independent Agency
To what extent should I allow employees to use social media for business purposes?
How do I maintain employee productivity while getting the marketing and communications benefits of social media?
What are the appropriate safeguards to implement in the policy to protect my agency?
How are some major firms in other industries, as well as other agencies, handling these issues?
These are the questions we get most often from agents when conducting social media sessions and these are the questions we seek to answer in ACT's latest report, "Creating a Social Media for Your Independent Agency." Click Here for a free copy of this helpful document (12 pages).
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| Check out how the AIMS Society is participating with Social Networking! |
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AIMS Society Members are encouraged to learn about the benefits of Social Networking for marketing, prospecting, account servicing and client education. Several member volunteers are serving on industry work groups to learn more about how to harness the power of Web 2.0 for insurance marketing and sales. Get involved with the various networking sites now, and we'll keep you informed!
LinkedIn - Create and account, then join the AIMS Society Group for even more marketing, sales and motivational tips and ideas. Begin establishing professional networking links with colleagues and clients. Consider creating a LinkedIn profile for your agency, too!
FaceBook - Create an account and begin finding family and friends. Because FaceBook is a more "consumer oriented" networking site, it is a great place for your agency to have a presence that will respond to consumer insurance questions.
Twitter - Now, this is fun! You're restricted to 140 character messages, so you learn to be brief. Share ideas, experiences, good articles you've see, etc. by sending out a "tweet". You'll attract followers and can find others to follow, too.
Start by following AIMS for marketing and sales ideas - http://twitter.com/aims_society and our Executive Director - http://twitter.com/KittyA. Kitty will often share where she is, who she's meeting or presenting to, and what others are talking about during conferences. Twitter provides a quick source for timely info that you decide your interested in!
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See what our Executive Director, Kitty Ambers, is blogging about! Kitty's Blog
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