Creating A Social Web Policy for Your Independent Agency
To what extent should I allow employees to use social media for business purposes?
How do I maintain employee productivity while getting the marketing and communications benefits of social media?
What are the appropriate safeguards to implement in the policy to protect my agency?
How are some major firms in other industries, as well as other agencies, handling these issues?
These are the questions we get most often from agents when conducting social media sessions and these are the questions we seek to answer in ACT's latest report, "Creating a Social Media for Your Independent Agency." Click Here for a free copy of this helpful document (12 pages).
|
| Check out how the AIMS Society is participating with Social Networking! |
|
AIMS Society Members are encouraged to learn about the benefits of Social Networking for marketing, prospecting, account servicing and client education. Several member volunteers are serving on industry work groups to learn more about how to harness the power of Web 2.0 for insurance marketing and sales. Get involved with the various networking sites now, and we'll keep you informed!
LinkedIn - Create and account, then join the AIMS Society Group for even more marketing, sales and motivational tips and ideas. Begin establishing professional networking links with colleagues and clients. Consider creating a LinkedIn profile for your agency, too!
FaceBook - Create an account and begin finding family and friends. Because FaceBook is a more "consumer oriented" networking site, it is a great place for your agency to have a presence that will respond to consumer insurance questions.
Twitter - Now, this is fun! You're restricted to 140 character messages, so you learn to be brief. Share ideas, experiences, good articles you've see, etc. by sending out a "tweet". You'll attract followers and can find others to follow, too.
Start by following AIMS for marketing and sales ideas - http://twitter.com/aims_society and our Executive Director - http://twitter.com/KittyA. Kitty will often share where she is, who she's meeting or presenting to, and what others are talking about during conferences. Twitter provides a quick source for timely info that you decide your interested in!
|
|
|
|
See what our Executive Director, Kitty Ambers, is blogging about! Kitty's Blog
|
Latest Top (5) News
|
“More than Tech” Tips for Insurance Agents
Agency-technology guru Steve Anderson last year began publishing a weekly email newsletter in which he uncovers, as he says, it, “cool new tools, websites, gizmos and gadgets that can make an agent’s life easier, more productive and more competitive.” While Steve is known for his technology focus, he’s equally qualified to provide marketing advice. The [...]
Mon, 01 Mar 2010 12:48:37 +0000
Personal Lines Growth Alliance Launched
PLGA - helping independent agency owners take a fresh look at opportunities presented by personal lines of insurance!
Mon, 22 Feb 2010 20:36:08 +0000
Small Changes Lead to Big Results
In May, I attended an industry meeting where the concept of the “21 day challenge” for embracing change was discussed. We all agreed that it takes 21 days of consistent action to create a new habit. This has been proven time-and-time again – diet, excercise, and smoking cessation programs are some perfect examples. [...]
Wed, 24 Jun 2009 13:25:55 +0000
The Devil Is In The Details
Yesterday I had an interesting discussion with a client of mine. We’ve been working for some time to implement various efficiencies to ultimately enhance agency profitability. These initiatives include a variety of new marketing approaches, expansion of production staff, streamlining of workflows along with the necessary re-training and auditing of the service staff. [...]
Wed, 20 May 2009 20:16:43 +0000
Business Basics, Lest We Forget!
Helping new sales agents get comfortable with greeting people and making small talk is vital to their success. 
Fri, 24 Apr 2009 19:11:14 +0000
|
|
|
