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11 Tips for Infographics That Get Noticed

Posted By AIMS Society, Friday, December 15, 2017

11 Tips for Infographics That Get Noticed

You have about three seconds to make your point; that’s how long HubSpot reports readers will invest in your material before deciding to move along or engage. One of the hardest working visuals you can create is an infographic.

What are some basic rules you should follow to generate the most effective infographic possible?

  1. Start with the headline. Shoot for 70 characters or less and get creative. Don't write in business speak.
  2.  Include an intro. In 200 words or less, explain why what you’re about to share matters. If you can’t, it’s not worth an infographic.
  3. Map the sequence of information. Remember that you’re telling a story; make sure you do so in an order that makes sense.
  4. Pick easy-to-understand visuals. Crisp colors and clean graphics will grab the reader’s attention. Don’t make the icons too detailed, or the infographic will feel unnecessarily cluttered. At the same time, don’t try to be so clever that people have to work too hard to understand your intent.
  5. Place sources and footnotes at the bottom. If someone wants the information, it’s there, but it won’t detract from your message.
  6. Go back and simplify. Get your ideas down, and then after your initial design pass, go back and reduce the word count further. There’s nearly always a simpler way to say something.
  7. Consider more than one infographic. Would your pitch be better served by breaking the initial infographic down into multiple infographics? Or is there a way to better organize your infographic so it’s less overwhelming?
  8. Proofread. Better yet, have someone else proofread. It’s difficult to catch your own mistakes.
  9. Design to your audience. Depending on your target, the font, colors and overall feel should vary.
  10. Don’t forget your logo. Believe it or not, people often forget to include their logo. Not only does this help you check to make sure that your infographic complements your brand identity, but it also ensures proper brand credit if your infographic gets shared or used somewhere else.
  11. Expand your audience. Make your infographic sharable with social plug-ins. And don’t be shy — ask readers to share your creation.

If you’re looking for a free source to generate infographics, you can get started at canva.com. Or perhaps you have other resources you’d recommend? If so, please share in the comments section.

 

Tags:  AIMS Society  efficiency  Infographics  insurance marketing and sales  Networking  productivity  Social Media  Technology 

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What Does Kim Kardashian Know That You Might Not?

Posted By AIMS Society, Friday, December 1, 2017

What Does Kim Kardashian Know That You Might Not?

Regardless of your personal opinion of her, Kim Kardashian is a brilliant marketer who understands the value of customer appreciation. While you may argue that her 15 minutes of fame should have ended long ago — or that she didn't even deserve 15 minutes in the first place — she has an enviable amount of staying power (and a brand that's stronger than many insurance companies'). And it all has to do with smart marketing.

Consider just one recent story that earned considerable replay across multiple media outlets. One of Kim's self-professed biggest fans tweeted that she had tickets to an upcoming Kanye West concert in New Orleans (Kanye is Kim's husband). During the concert itself, Kim tweeted a message to the super fan to let her know Kardashian's bodyguards were coming over to escort her backstage to meet Kanye with Kim. Of course, pictures were taken, and the story went viral. In addition, Kim later sent a concert T-shirt and handwritten Christmas card to the fan, which extended the story's reach even further.

Of course, the super fan was understandably thrilled. Kim didn't necessarily increase her loyalty, but she certainly cemented it. The more powerful effect was on others. After reading the story, remarks included ones like this: "I'm not into Kim like that but that was very nice of her," or "it really brought a smile to my face...I appreciate little things like this."

With one simple gesture, Kim advanced her brand in a positive, powerful way.

Here's the lesson we should all take away from Kim Kardashian: It doesn't take grand gestures to create grand changes. Too often, we do nothing because we can't invest considerable time or resources. Yet "big" isn't always your most powerful tool.

Imagine what could happen to your brand and your customer loyalty by just taking a more deliberate, personal approach to customer outreach. After finishing up a claim, envision the customer delight you could create by simply sending a handwritten personal note to check in on their recovery. What if you sent a link to an article about a hobby you both share or emailed a reminder about upcoming quarterly requirements so you don't catch them off guard? They're little gestures with immense potential to improve relationships.

Are there other simple gestures you could do to show appreciation? The 10 minutes it takes could transform your brand perception from just acceptable to exceptional. And ultimately, isn't that one of the best ways to become irreplaceable as well?

Tags:  Branding  efficiency  insurance marketing and sales  Leadership  Networking  productivity  Professional Development  self-improvement  sellability  Social Media 

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How to Boost Sales with Social Media

Posted By AIMS Society, Friday, November 17, 2017

How to Boost Sales with Social Media

As an insurance agency, you want to reach your customers on social media channels. Insurance is such a niche industry, that finding the right content to engage your audience can be difficult. Plus, consumers may not want insurance news on their feeds.

Since the average person spends nearly two hours on social media every day, it pays to find the tips and tools that will get their attention. So, what can you do on your social media accounts to ensure it's an effective sales tool for your business?

  1. Make sure your profile is up to date, accurate and catchy. It's the first impression a current or potential customer receives. Does your profile picture stand out? Is it easy to find your website and contact information?
  2. Drive customers from your social media page to your website — and through the customer funnelThe good news is you can do this in a number of ways. Make sure you have several areas and posts that serve as a call-to-action. And ensure the entire process is quick and convenient. Online shoppers expect a lot these days.
  3. Use targeted advertising. Did you know that Facebook lets you display ads to specific age groups, genders, incomes and regions? Targeting is a magic tool that allows you to maximize every dollar you spend. (Word on the street is that Facebook's new algorithm favors brands with big advertising budgets.)
  4. Reach out. Remember when Facebook was about connection and building deeper relationships? Tap back into that. Look at what your customers are saying, initiate a conversation and create a unique voice that is relatable.

Being social will enhance brand awareness, improve customer service and maximize your sales potential. It's worth it to take a step back to reevaluate and see where you can refocus efforts.

What are some ways you've used social media as a sales tool? What results have you seen?

Tags:  Agency Management  AIMS Society  CPIA designation  efficiency  insurance marketing and sales  Networking  productivity  Professional Development  self-improvement  Social Media  teamwork 

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Nothing Ventured, Nothing Gained

Posted By AIMS Society, Friday, October 13, 2017

Nothing Ventured, Nothing Gained
Why Finding Someone Who Has Failed Can Lead to Success

Believe it or not, but some pretty successful companies are actively looking to hire people who have failed. We're talking about progressive companies like Intuit, General Electric, Corning and Virgin Atlantic.

According to Pauline Estrem's article, "Why Failure is Good for Success," these companies view failure as the simple byproduct of striving for success and view risk takers as having "irreplaceable experience and perseverance." Estrem calls these go-getters "veterans of failure."

Ralph Heath, author of Celebrating Failure: The Power of Taking Risks, Making Mistakes and Thinking Big, celebrates those who take risk and says, "The quickest road to success is to possess an attitude toward failure of 'no fear.'"

Of course, any prospective new hire also has to have a commensurate track record of success, but don't let "failure" exclude any potential candidate from consideration. Instead, take the time to learn their story — you may find their honest replies, willingness to share lessons learned, and their forthright nature to be remarkably appealing.

Still reticent to hire a risk-taker who may have a blemish on their record? You're not alone. As Heath explains, "Failure and defeat are life's greatest teachers [but] sadly, most people, and particularly conservative corporate cultures, don't want to go there. Instead they choose to play it safe, to fly below the radar, repeating the same safe choices over and over again. They operate under the belief that if they make no waves, they attract no attention; no one will yell at them for failing because they generally never attempt anything great at which they could possibly fail (or succeed)."

When you think of it that way, hiring only people who play it safe doesn't sound so appealing after all, does it?

Tags:  AIMS Society  efficiency  insurance marketing and sales  Leadership  productivity  Professional Development  self-improvement  sellability  teamwork 

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The ABCs of Gen Z

Posted By AIMS Society, Friday, September 29, 2017

The ABCs of Gen Z

While we were all busy talking about the millennials, a new generation took over the top spot size-wise in society. Known specifically as Gen Z, this new group that you need to know about was born between 1997 and 2015 (meaning they range in age from almost 3 to 20). While it's true they aren't yet your latest hire or even your newest customer, you need to get prepared. After all, time has a funny way of creeping up on you, and the worst thing that a salesperson can do is ignore a looming trend.

So what do you need to know about Gen Z?

  • They now account for 26% of the population.
  • By 2020 (that's just three years away!) they'll account for an astounding 40% of all consumers.
  • They're the most technologically fluent generation ever. They use more mobile apps and mobile phone features than any other demographic segment in connection with retail, and the majority of their online time overall is spent on mobile devices.
  • They don't sit through ads. They won't wait to work their way through heavily sponsored content.
  • They're all over the place, using five screens on average — smartphone, TV, laptop, desktop and tablet.

As we continue to learn more about Gen Z, there's one thing we want to caution you about — don't be too quick to judge. Already labeled as screen addicts, Gen Z has now been shown in recent studies to have attention spans of just eight seconds.

Sounds pitiful, doesn't it?

But Jeremy Finch from Altitude, a product development company, looks at this stat differently, saying Gen Z actually has highly evolved eight-second "filters." As he explains, "They've grown up in a world where their options are limitless but their time is not. As such, Gen Z have adapted to quickly sorting through and assessing enormous amounts of information. Online, they rely heavily on trending pages within apps to collect the most popular recent content."

Looking at it that way makes Gen Z sound rather savvy, doesn't it?

Will you be as savvy at reaching them?

Tags:  AIMS Society  efficiency  Insurance Education  insurance marketing and sales  Leadership  Professional Development  self-improvement  sellability  teamwork  Technology  time management 

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