How to Boost Sales with Social Media
As an insurance agency, you want to reach your customers on social media channels. Insurance is such a niche industry, that finding the right content to engage your audience can be difficult. Plus, consumers may not want insurance news on their feeds.
Since the average person spends nearly two hours on social media every day, it pays to find the tips and tools that will get their attention. So, what can you do on your social media accounts to ensure it's an effective sales tool for your business?
- Make sure your profile is up to date, accurate and catchy. It's the first impression a current or potential customer receives. Does your profile picture stand out? Is it easy to find your website and contact information?
- Drive customers from your social media page to your website — and through the customer funnel. The good news is you can do this in a number of ways. Make sure you have several areas and posts that serve as a call-to-action. And ensure the entire process is quick and convenient. Online shoppers expect a lot these days.
- Use targeted advertising. Did you know that Facebook lets you display ads to specific age groups, genders, incomes and regions? Targeting is a magic tool that allows you to maximize every dollar you spend. (Word on the street is that Facebook's new algorithm favors brands with big advertising budgets.)
- Reach out. Remember when Facebook was about connection and building deeper relationships? Tap back into that. Look at what your customers are saying, initiate a conversation and create a unique voice that is relatable.
Being social will enhance brand awareness, improve customer service and maximize your sales potential. It's worth it to take a step back to reevaluate and see where you can refocus efforts.
What are some ways you've used social media as a sales tool? What results have you seen?